Embark on a Year-Long Adventure with Southern Devil Harley-Davidson
Are you ready to hit the road and create unforgettable memories? Join the Road to Glory: 2026 Ride Challenge—a unique opportunity to explore new destinations, connect with fellow riders, and earn exciting rewards along the way.
How It Works
- Register for Free: Stop by Southern Devil Harley-Davidson anytime in 2026 to sign up and pick up your official Road to Glory Passport. Registration is free and open year-round.
- Complete Monthly Challenges: Each month, we’ll announce a themed ride challenge. Take part, snap photos with your bike, Passport, and the designated theme, and submit them at the dealership.
- Earn Stickers and Patches: For every completed challenge, you’ll earn a unique sticker to add to your Passport and an exclusive unique Southern Devil patch!
- Qualify for the Grand Prize: Complete at least 8 challenges throughout the year to qualify for the grand prize. Complete all 12 for a bonus entry!
Monthly Challenges
Each month, we’ll unveil a new adventure designed to inspire your rides. From scenic routes to community engagement, these challenges will get you exploring like never before.
January: Road of Resilience
- Challenge: Weather the Ride
- Photo Requirement: Take a photo of you and your motocycle in winter conditions- cold, bundled up, frosty morning, cloudy day, etc
- Incentive: Exclusive “Road of Resilience ” rocker patch for participants.
February: Road of Heart
- Challenge: Take a photo of you and your motorcycle at a place you love- a favorite road, favorite stop, or meaningful location.
- Photo Requirement: Include your Passport, your bike, and a location you love.
- Incentive: Exclusive “Road of Heart” rocker patch for participants.
March: Road of Momentum
- Challenge: Catch the wind! Take a photo with an element that shows motion. A breezy field, windmill, flags blowing or any "movement" backdrop.
- Photo Requirement: Snap a picture of your Passport and a visual representation of momentum.
- Incentive: Exclusive “Road of Momentum” rocker patch for participants.
April: Road of Discovery
- Challenge: Find something new. Take a photo of you and your motorcycle at a place you've never visted before- new road, new town, new scenic pull-off.
- Photo Requirement: Include your Passport, your bike, and a new-to-you location.
- Incentive: Exclusive "Road of Discovery" rocker patch for participants
May: Road of Bravery
- Challenge: Do something bold! Take a photo of you and your motorcycle at a challenging or bold spot- a steep overlook, twisty road sign, high bridge, (Safety first)
- Photo Requirement: Take a photo with your Passport, your bike, and a setting that feels "brave" and bold.
- Incentive: Exclusive “Road of Bravery” rocker patch for participants.
June: Road of Freedom
- Challenge: Capture Freedom! Take a photo of you and your motocycle with a freedom symbol - American flag, open highway, big sky, wide open landscape.
- Photo Requirement: Photograph your bike, Passport, and a photo that represents freedom.
- Incentive: Exclusive "Road of Bravery" rocker patch for participants.
July: Road of Fire
- Challenge: Ride into the Heat! Take a photo of you and your motorcycle in a summer or heat-themed setting- Sunshine, desert-like scenery, red rock, bright sky, warm glow, etc.
- Photo Requirement: Share a picture with your Passport, bike, and a "hot" summer-themed photo.
- Incentive: Exclusive "Road of Fire" rocker patch for participants.
August: Road of Endurance
- Challenge: Stay the Course! Take a photo of you and your motorcycle on a long stretch of uninterrupterd road - big straightaways, long backroads, or a "no end in sight" view.
- Photo Requirement: Capture a fun shot with your Passport, your bike, and a photo showing a road that stretches far ahead.
- Incentive: Exclusive “Road of Endurance" patch for participants.
September: Road of Brotherhood
- Challenge: Ride Together! Take a photo of you and your motorcycle with another rider and their bike, or with a group.
- Photo Requirement: Snap a picture of your bike, your Passport, and a photo featuring at least two bikes.
- Incentive: Exclusive “Road of Brotherhood” rocker patch for participants.
October: Road of Shadows
- Challenge: Twilight or Shadows Ride. Take a photo of you and your motorcycle with strong shadow or low-light vibes- dusk, dark tree shadows, silhouette shot, moody fall scenery.
- Photo Requirement: Photograph your Passport and bike emphasizing shadows and low light.
- Incentive: Exclusive “Road of Shadows” rocker patch for participants.
November: Road of Gratitude
- Challenge: Ride with Thanks. Take a photo of you and your motorcycle someplace that represents gratitude - a family home, a scenic overlook, a veterans memorial, a place that matters.
- Photo Requirement: Share a picture with your Passport, bike, and an photo at a spot meaningful enough to say "thankful".
- Incentive: Exclusive “Road of Gratitude” rocker patch for participants.
December: Road of Legacy
- Challenge: Finish Strong! Take a photo of you and your motorcycle someplace that represents gratitude- dealership, your garage, first ride location, etc.
- Photo Requirement: Capture your Passport, bike, and your representation.
- Incentive: Exclusive "Road of Logacy" rocker patch for participants.
Full details for each monthly challenge will be posted online and in-store.
Grand Prize
Check back for details!
Complete 8 challenges to qualify for the grand prize.
